Darla Weathersby at Idaho Innovation Center/ Yellowstone Food Village

This summer, I was tasked with increasing public engagement and foot traffic at the Yellowstone Food Village through event planning, marketing, and community outreach. The goals of the project were to create a stronger local presence, bring families and community members together, and support small food truck businesses by drawing more visitors to the site.

During my time at the host site, I successfully organized and hosted six events—three Family Nights and three Eats and Beats evenings. Each event was designed to provide an inviting and enjoyable experience for a wide range of audiences. I also created supporting promotional materials, including flyers, door hangers, and other print and digital advertising tools. To ensure maximum visibility, I personally distributed these materials throughout the community, targeting local neighborhoods, businesses, and public spaces.

This experience significantly expanded my understanding of real-world marketing, outreach strategies, and event logistics. It also gave me a stronger appreciation for the importance of community-building and collaboration. From a teaching perspective, it reinforced the value of project-based learning, creativity, and authentic audience engagement. Moving forward, I plan to integrate more hands-on, community-connected projects into my classroom and encourage students to think beyond the school walls when applying their skills.

Grade Level and Subject Taught: 7th Grade Mathematics