Jennifer Harris at Idaho Innovation Center

My externship objectives were to help with the Yellowstone Food Truck Village, where I worked to strengthen community engagement, increase publicity, and promote unity among vendors in order to help the venue gain greater traction and visibility.

During my externship, my goals were centered on strengthening both communication and community. I aimed to serve as a bridge between the venue and its vendors by improving communication and encouraging collaboration among the food truck owners themselves. Another key goal was to explore creative marketing strategies that could bring greater visibility to the village and ultimately increase foot traffic. By studying effective promotional approaches and brainstorming innovative ideas, we were to contribute to boosting sales for the vendors while also helping the village grow as a fun, unified destination for the community.

Throughout my externship, I had the opportunity to turn our goals into action. One of my first responsibilities was meeting with each vendor to discuss their needs, wishes, and ideas for building a stronger sense of community. These conversations helped guide the direction of our work and ensured that everyone felt supported.

I also contributed to the marketing efforts by helping create and distribute advertisements to draw more attention to the village. Beyond marketing, I played a key role in organizing and hosting several recurring events designed to attract families and showcase local talent. These included:
Family Night Carnival (monthly) – a fun, family-centered evening with activities and entertainment.
Eats & Beats (monthly) – a live music night that paired local performers with the food truck experience.
Amateur/Open Mic Night (monthly) – an event that invited community members to share their talents in a welcoming environment.

In addition, I helped build a list of potential future events and initiatives that could serve as long-lasting springboards for the village’s continued growth. These accomplishments not only helped boost publicity and foot traffic but also laid the groundwork for stronger vendor collaboration and a more vibrant community atmosphere.

Grade Level and Subject Taught: 4th Gen Ed